Led design across 15+ digital products—including eCommerce and SaaS platforms—for clients in LATAM and the U.S. Collaborated with PMs and engineers to shape roadmaps, define MVPs, and prioritize features based on business impact.

Scaled and mentored a team of 4 designers, including hiring and coaching 3 UX designers through weekly 1:1s, structured feedback, and growth planning. Mentored 2 junior UX interns on design fundamentals, research methods, and cross-functional collaboration. Regularly led design critiques, set individual development goals, and fostered a learning-driven team culture aligned with company priorities.

Established async design rituals, onboarding standards, and a hiring framework to strengthen team operations and velocity. Launched brand-specific design systems that reduced handoff time by 40%. Leveraged research and analytics to cut churn by 18% and lift conversion by 22%. Partnered with founders to shape product direction and reframe business challenges through UX strategy.

Led design across the full consumer journey—discovery to checkout—optimizing PLPs, PDPs, compare tables, and promotions. Partnered with PMs and analysts to prioritize roadmap initiatives and define metrics tied to conversion and expert engagement.

Drove usability testing and research that led to a 15% lift in expert bookings. Collaborated closely with product leadership to reframe the early-stage customer flow, aligning onboarding UX with growth goals.

Helped shape design culture within a distributed team by contributing to async feedback practices, improving design review rituals, and mentoring peers on research-led decision making.

Led the design of a new eCommerce platform that enabled direct online purchases and supported the company’s shift to a self-serve model. Collaborated with engineering to integrate Affirm and streamline the checkout flow for high-consideration transactions.

Ran lean design sprints and in-context research focused on cancellation rates, pricing clarity, and form abandonment—leading to a 12% drop in abandonment and a 20% increase in first-time checkout completion.

Set the vision for a simplified, emotional purchasing experience in a sensitive vertical. Helped foster a research-first design culture by establishing collaborative testing rituals, integrating insights into product planning, and mentoring cross-functional peers on user-centered decision making.

Led UX for the apparel category during the walmart.com rebrand, launching the New Fashion Experience for Premium Brands. Partnered with product, engineering, and merchandising to deliver tailored flows for premium, everyday, and value-driven segments.

Owned end-to-end design—from research and prototyping to usability testing—and contributed to a scalable design system used across verticals. Work drove a 40% lift in apparel sales (Q2 2018) and supported 35% YoY eCommerce growth in 2019.